65% isn’t a tooling stat. It’s an org-chart stat.

65% of a 400-person company uses AI every single day. That’s their number, not ours.

And it’s not a tech company. Good Karma Brands runs ESPN radio affiliates out of Milwaukee. A year ago, they were starting from scratch.

They bought ChatGPT Enterprise and Claude. The same things you could buy this afternoon.

So the tools were never the variable. Here’s what was.

Four things that weren’t the software

An executive owned it. Not a committee. Not IT. One person everyone could name.

They didn’t boil the ocean. Fifty people first. Once that worked, fifty more every week — the whole company in about two months. A cadence, not a memo.

They created new roles. Innovation specialists, promoted from inside — one came out of marketing.

They changed the scoreboard. From “who’s logging in” to “what is this actually changing?”

Their numbers: sales support saving 10–15 hours a week per person. Campaign builds down from three hours to ten minutes.

Which raises the question we’d ask any CEO — saved into what? Hours aren’t dollars until somebody decides where the hours go.

Read the org chart, not the invoice

So 65% isn’t a tooling stat. It’s an org-chart stat.

A name at the top. Names in the middle. A scoreboard nobody could game.

And no, 65% isn’t everybody. A third of that company still isn’t in it daily. They know that. That’s the part we trust — the honest number is always more useful than the round one.

Fair warning: we know people over there, so discount our enthusiasm accordingly. But the numbers are theirs, and they said them out loud on a podcast with their name on it.

Foundation first. Then deploy.

So if you had to put one name next to AI on your org chart this quarter — who would it be, and why them?

Every figure here is Good Karma Brands’ own account, given by Ty Bauschek, their Senior Director of Innovation, on Episode 227 of The Artificial Intelligence Show with Paul Roetzer and Mike Kaput. We haven’t independently verified them.